Toronto Public Health: Condom famous

November 04, 2016Filed under Print and Public Interest, NGO

Toronto’s condom usage has actually decreased in the Tinder age. To get people interested in condoms, we held a design contest to create the official condom of Toronto. The campaign idea was based on one question: What happens when you actually win a condom design contest? What’s it like to be recognized for this very strange achievement? How would you deal with being “condom famous?”

Advertising Agency:The&Partnership, Toronto, Canada
Executive Creative Director:Ron Smrczek
Art Director:Yvette Reitner
Copywriter:Jake Bogoch
Mac Artist:Jimmy Shairulla
Group Account Director:Jenni Cowdy
Producer:Kathy Shaw
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