Sofitel: Rêverie

November 06, 2016Filed under Online and Transport, Tourism

Sofitel Hotels & Resorts has turned to a pop music group to create its new brand song. The track called « Rêverie » is used in all sound branding of the luxury hotels chains : openings, press events, conventions and speeches, on-hold music, advertising and promotional videos. The concept was brought to life by agencies BETC Pop and BETC Luxe.

Advertising Agency:BETC Pop, Pantin, France
Advertising Agency:BETC Luxe, Pantin, France
Creative Director:Christophe Caurret
Production Company:Soldats
Director:Arnaud Giacomini
Director Of Photography:Nathaniel Aron
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