Opinel: my first OPINEL

November 25, 2016Filed under Direct Marketing, Design and Personal accessories
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When you get your first pocket knife, you want to start carving right away. But often you can’t, simply because there is no wood to carve at hand immediately. With my first OPINEL READY TO CARVE children don’t have to look for wood anymore: Inside a small tree trunk, made from sustainable recycled basswood, is a colored my first OPINEL No. 7 Children's Carving Knife, along with an intuitive visual instruction. An attached leaf explains the product: Scribble the idea. Lock the knife. Carve.

Advertising Agency:JWT, Frankfurt, Germany
Creative Director:Mark K. Karatas
Art Directors:Elena Senn, Sebastian Panzer
Copywriter:Haiko Kanngiesser
Production:Bernhard Schmidt, Claudia Klein, Sandra Schreier, Transmission Advertising Services
Final Artwork:Bernhard Schmidt, Claudia Klein, Sandra Schreier, Transmission Advertising Services
Website:Lars Kopp
Digital Content:Lars Kopp
Head Of Digital:Lars Kopp
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