Parents take a lot of photos of their kids. To many store them locally on their smartphones and not in the cloud. This makes the photos exposed to risk as you might lose them forever if you drop your phone or if it is seriously damaged. We made this ad to remind parents about backing up their most precious photos in OneDrive.
Executive Creative Director:Joakim Karlsson
Project Manager:Tove Widemar Gerdin
Account Director:Björn Mellstrand