LHL Asthma and Allergy: Bad Teddy

November 07, 2016Filed under Film and Public Interest, NGO

Teddy bears can be dangerous. Collectors of dust in children’s rooms can provoke asthmaand allergies. Wash stuffed animals four times a year.Find more preventive tips at lhl.no/stovsamlere

The number of children with asthma and allergies is increasing at an alarming rate. Since the 70s, the number is fourfold, and now, over 20 percent of children are affected. LHL Asthma and Allergies wanted to focus on the simple actions parents can take to prevent this development. The task was to show just how dangerous dusty stuffed animals can be, and to encourage parents to wash their children’s teddy bears.In Norway, people are generally thick-skinned. To provoke, use humor, and extreme statements to make a point, is more accepted here than in many other countries.Reach 642 million people.The media value is 5,9 million USD.Total media spending of 9800 USD.

Advertising Agency:Kitchen Leo Burnett, Oslo, Norway
Art Director:Ole Henrik Stubberud, Anne Gravingen
Copywriter:Bendik Romstad
Graphic Designer:Kamilla Ellingsen
Motion Graphic Designer:Adam Grüner
Account Manager:Karoline Nybakk
Executive Producer:Lise Marie Morkved
Community Manager:Mats Abrahamsen
Producer:Lars Erik Hansen
VFX & Animation:Alf Martin Løvoldvold
Photographer:Aksel Jermstad
PuppetMaker:Merete Bostrøm
Props:Nina Bjerch Andresen
Retouch:Jan Svalland, Kristian Dale, Simon Nyhus
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