IKEA, Red Cross, NRK TV-aksjonen: 25m2 of SYRIA

November 07, 2016Filed under Outdoor, Promo, Direct Marketing, PR, Retail Services and Public Interest, NGO

25 m2 of Syria is an apartment at IKEA Slependen (flagship store in Norway). But it is not one of the "picture perfect" homes that are usually on display. The apartment is built as a replica of the real home of Rana and her family of 9 in Damascus, Syria. The iconic IKEA-posters and price tags told the story of how people live. Lacking food, medicines and access to clean water. Caught in the crossfire of Syria’s civil war. But most importantly: On every little tag we let the public know just how they could help.

Advertising Agency:POL, Oslo, Norway
Art Director:Snorre Martinsen
Copywriter:Maja Folgero
Designers:Andrea Engum, Christian Lauritzen, Ole Jakob Boe Skattum
Account Manager:Ina Egelandsdal
Account Director:Monika Augustsson
Additional Credits:Ulla Hennig, Tone Boygaard
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