Bol.com: The impossible signing sessions

November 10, 2016Filed under Media, PR and Public Interest, NGO
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Every year the Antwerp Book Fair (Belgium) attracts throngs of people. For many people the literary event has gradually become a race ‘to score signatures’. This year online shop Bol.com raised the bar even higher, with a series of signings by top international authors such as Nicci French, David Baldacci and Paula Hawkins. A stunt in which 8 authors sign non-stop for 12 days. Worthy of note: the late Flemish poet Paul van Ostaijen was also honoured in this way. Bol.com wants to draw attention to genuine literary talent again with this campaign.

Advertising Agency:DDB, Brussels, Belgium
Creative Director:Peter Ampe, Odin Saillé, Danny Vissers
Art Director:Tom Meijer, Silke Beurms
Copywriter:Tom Meijer, Silke Beurms
Account:Francis Lippens & Romy Vierhouten
Strategy:Dominique Poncin, Jorian Vanvossel
Digital Design:Wieste De Ridder
Motion Design:Sven Verfaille
Producer:Stefanie Warreyn
Pr:Kenn Van Lijsebeth
Tv Producer:Brigitte Verduyckt
DoP:Adrien Moormann
Design lab:Beyond.Io
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