The impossible signing sessions

November 10, 2016Filed under Media, PR and Public Interest, NGO

Every year the Antwerp Book Fair (Belgium) attracts throngs of people. For many people the literary event has gradually become a race ‘to score signatures’. This year online shop raised the bar even higher, with a series of signings by top international authors such as Nicci French, David Baldacci and Paula Hawkins. A stunt in which 8 authors sign non-stop for 12 days. Worthy of note: the late Flemish poet Paul van Ostaijen was also honoured in this way. wants to draw attention to genuine literary talent again with this campaign.

Advertising Agency:DDB, Brussels, Belgium
Creative Director:Peter Ampe, Odin Saillé, Danny Vissers
Art Director:Tom Meijer, Silke Beurms
Copywriter:Tom Meijer, Silke Beurms
Account:Francis Lippens & Romy Vierhouten
Strategy:Dominique Poncin, Jorian Vanvossel
Digital Design:Wieste De Ridder
Motion Design:Sven Verfaille
Producer:Stefanie Warreyn
Pr:Kenn Van Lijsebeth
Tv Producer:Brigitte Verduyckt
DoP:Adrien Moormann
Design lab:Beyond.Io
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