Audi Q7: Projection of Greatness

November 18, 2016Filed under Film, Online and Automotive

With an impressive mix of performance, style and innovation, the all-new Audi Q7 is a great expression of the brand mantra, Vorsprung durch Technik (Advancement through Technology). 

And anyone who gets behind the wheel will easily understand how that greatness projects onto the road. To prove it, Audi Canada has released a 90-second film entitled “Projection of Greatness” featuring a 3-D projected Audi Q7 on a magical ascent up a mountain – captured entirely in camera with no special effects added. Created by Zulu Alpha Kilo, in collaboration with production partners Cinema and Go2 Productions, the film was shot on location at Fortress Mountain, Alberta, 7,500 ft. above sea level. 

To generate the unique animation sequences, projection-mapping software and high-powered projectors were used to beam 2D visuals directly onto the mountain scape where, as a result of precise camera work and framing, they appear 3D. To avoid ruining the effects, the latest in low-light digital camera technology was also employed. 

Advertising Agency:Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer:Zak Mroueh
Executive Creative Director:Allen Oke, Adrian Scott
Creative Director:Jon Webber, Craig McEwen
Copywriter:Jon Webber
Senior Art Director:Allan Mah
Agency Producer:Tara Handley, Christine Pacheco, Clair Galea, Ola Stodulska
Account Director:David Tremblay
Account Supervisor:Lance Kowlessar
Strategic Planning:Emma Brooks, Jamie Cuthbertson
Production House:Sherpas Cinema
Director:Dave Mossop
Executive Producer:Malcolm Sangster
Video Post Facility:Sherpas Cinema, Zulubot
Editing Company:Sherpas Cinema, Zulubot
Editor:Dave Mossop, Jay Baker
Colorist:Color Matters, Eric Rosen
Transfer:Color Matters, Eric Rosen
Composer:Jacob Yoffee
Audio Engineer:Jacob Yoffee
Projection mapping:Go2 Productions
Art Direction:Joe Surachet
3d Animation:Joe Surachet
Compositor:Nash Sittisarebute
Visual Effects:Nash Sittisarebute
Production Manager:Marie Laderoute, Liz Toscano
Technical Producer:Scott Justis
Qlab Programmer:Dan Mulcahy
Lead Projectionist:Carr Salvo
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