On the PR front, the idea was to find a unique way to put the product in the hands os 200 target opinion leaders from a blogger and celebrity pool. We downloaded the photos of these woman on social medias. We then designed custom personalized packaging featuring the same picture on both sides. While one side of the package was exposed to the sun for a week, the other was protected from it.
Creative Directors:Bruno Richter, Victor Vicente
Art Directors:Bruno Richter, Arthur Villas Boas
Copywriters:Victor Vicente, Igor Pontes
Video Photographer:Bernardo Richter