Three people where offered their perfect life but turned it down. First, we created an online calculator that showed you the salary you will have when you retire based on your retirement savings in today’s money, the Retirement Salary. If the amount was significantly less than you current salary, you knew you had a problem and have the time to fix it. To launch it we came up with an interesting way to help people to imagine their retirement in the present day.
Creative Directors:Cameron Watson, Michael Wilson
Art Directors:Cameron Watson, Ana Rocha, Genie Botha
Copywriters:Michael Wilson, Emma Drummond
Executive Creative Directors:Matt Ross, Dan Pinch