For National Savings month we tackled the culture of conspicuous spending on social media (a key reason people get into debt). We took two of the biggest celebs in South Africa (who were notorious for displaying their wealth) and secretly agreed with them to start posting a radically low budget lifestyle on their social channels. The media, not realising it was a campaign, went crazy with speculation that they had “gone broke”. And then we revealed the truth.
Creative Directors:Cameron Watson, Michael Wilson
Art Directors:Cameron Watson, Ana Rocha, Genie Botha
Copywriters:Michael Wilson, Emma Drummond
Executive Creative Directors:Matt Ross, Dan Pinch