As a demonstration of global unity, no event is more powerful than the Olympic Games. It is a chance for each of us to embrace our shared humanity and the progress that comes when the world comes together.
As nations gather for the Rio 2016 Olympic Games, Samsung celebrates this moment of harmony through 'The Anthem'. Inspired by lyrics from anthems around the world, 'The Anthem' salutes those who dare to defy barriers such as borders, culture, and language to unite as one.
Advertising Agency:Leo Burnett, Chicago, USA
Chief Creative Officer:Britt Nolan
Executive Creative Director:Vince Lagana, Grant Mcaloon
Creative Director:Scott Huebscher
Art Director:Nils Eberhardt