J&B: Blending Spirits

October 06, 2016Filed under Integrated and Alcoholic Drinks

Blending Spirits. J&B is not just about whisky cola and weekend clubbing. It's about countless surprising blends, anytime and anywhere. With virtually no access to conventional comm's and a limited budget, we developed an experimental content campaign with big names of the music scene and used their social media channels to reach and inspire the mass market.

Advertising Agency:The HUB Partners, Bucharest, Romania
Creative Director:Dinu Panescu, Alex Cotet, Vice Romania, Ana Balan, Porter Novelli Romania
Partner:Dinu Panescu
Art Director:Radu Tinc
Account Director:Roxana Bucur, Cristian Paraschiv, Fieldstar Romania
Account Executive:Madalina Mercare
Managing Director & Partner:Florin Dulgheru
Senior Brand Manager Diageo:Raluca Sava
Marketing Manager:Zoi Pitharouli
General Manager:Costin Velicu, Vice Romania
Media Directors:Andrei Albu, Razvan Meirosu, OMD Romania
Digital Director:Mihnea Pretorian, OMD Romania
Digital Manager:Dana Constantin, OMD Romania
Strategy & Business Development Manager:Roxana Marin, Porter Novelli Romania
Senior Communication Manager:Andreea Samareanu, Porter Novelli Romania
Brand Communication Coordinator:Adela Stoicescu, Porter Novelli Romania
Digital Account Director:Oana Grasu, Frank Romania
Digital Account Executive:Roxana Vasile, Frank Romania
Co Creative Director:Ionut Mustata, Frank Romania
Social Media Manager:Cristina Ghila, Frank Romania
Technical Director:Sorin Porumboiu, Frank Romania
Web Designer:Paul Tanase, Frank Romania
Event Manager:Claudiu Lefter, Fieldstar Romania
Director:Alex Cotet
Directors of photography:Laurentiu Raducanu, Eduard Parvu, Zoran Simulov
Editing:Florin Babei, Alexandru Radu
Sound Design:Ciprian Mihoc
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