The challenge that Honda Alghanim presented in its brief regarding the new 2016 Honda Accord Coupe’s Lane Keeping Assist System (LKAS) was to not only create awareness of the feature but also of the consequence of not having it in a fun and memorable way. We decided to metaphorically link the consequence of not having Lane Assist (i.e. straying from the road) to making a verbal slip that's almost guaranteed to yield a terrible outcome.
To execute this, we came up with several humorous scenarios of said slips with the copy being strikingly patterned by contrasting graphic elements that spell trouble if they came in contact with each such as Rabbit fur vs. Snake skin, Balloon vs. Cactus and Wax vs. Burning coal.
Creative Director:Lokesh Achaiah
Senior Art Director:Binish Sebastian, Yara Raffoul Stephan
Copywriter:Lokesh Achaiah, Binish Sebastian, Mohammad Suliman
Creative Services Manager:Mukesh Makhijani
Cgi Artist:Kalpesh Patil, Navin Phalke
Media Director:Imad Aoun
Production Manager:Suresh Vamasani
Account Director:Abdul Kader El Samadi
Account Manager:Moudi Yafi