In its 95-year history, Guaraná Antarctica launches the Wara’ná Book. In a limited edition, the book is divided into four fascicles that invite readers to learn about, and sometimes feel, every detail of the native Amazonian fruit which is also a raw material for Guaraná Antarctica.
The design of the book follows the same artisanal care that forms the production basis of the soft drink, which, from planting of the seed to reaping, passes through the hands of farmers in the region of Maués, in the heart of the Amazon. Hands that plant, that reap and that select the best fruit. Hands that give life to Guaraná, to its stories and legends.
Executive Creative Director:Fabio Fernandes
Creative Director:Theo Rocha, Rodrigo Castellari, Pedro Prado
Art Director:Fabiano Higashi, Pedro Gabbay
Illustration:Fabiano Higashi, Fabio Vido, Pedro Gabbay, Estúdio Pum | Full Throttle
Typography:Fabiano Higashi, Gisele Oshiro, Pedro Gabbay, Estúdio Pum
Art Buyer:Juliana Gardim, Edna Bombini
Account:Saulo Sanchez, Rafael Cappelli, Luiz Ortega, Marcella Guerrero
Media:Mauricio Almeida, Edison Tamashiro, Luana Gallizzi, Gabriela Guedes , Mônica Maheda, Fernanda Fu
Planners:André Foresti, Rafael Camilo, Gabriela Sanchez, Werleson Junior
Client Supervisor:Diogo Dias, Fernanda Neves, Jose Freitas, Richard Lee