Cesvi Fundraising integrated campaign: Stop AIDS at birth

October 22, 2016Filed under Integrated and Public Interest, NGO
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"Stop AIDS at birth" is a fundraising campaign of CESVI (Italian NGO). It was launched by a direct mailing (prospect and donors), ADV campaign, TV spot, radio, sms. Cesvi was the first Italian NGO to raise funds by sms (2001).

Advertising Agency:Rapp Collins, Milan, Italy
Creative Director:Roberto Sgarella, Eleonora Terrile
Art Director:Luca Negretti
Copywriter:Eleonora Terrile
Photographer:Dalmazio Cividini
Account Director:Sergio De Marini
Account:Paolo Cassano
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