How exhausting is it to keep up with an 8-year old? To answer this question, Norwegian dairy company Tine and TRY advertising agency carried out an experiment where they filmed and documented Sara (8) whilst playing in the school playground. Then challenged World Cup alpine ski racer and Olympic Champion Kjetil Jansrud to copy all of Saras movements, -scaled to adult size.
Art Director:Ester Hjellum
Copy Writer:Jørgen Bøhle Bakke
Client Director:Helge Gjertveit
Project Manager:Cathrine Wennersten
Executive Producer:Erik Schøien