Shout Color Catcher: Tag Ads

September 23, 2016Filed under Media, Outdoor and House, Garden, Pets

Shout® Color Catcher® is a laundry sheet that allows people to wash whites and colors together by absorbing and trapping color dyes. For years, people have been sorting out their clothes when washing them. 

We needed to change the behavior of consumers to make our product relevant. Without budget to communicate the benefit in grocery stores, we created a new media placement: TAG ADS. 

A special tag strategically placed next to the tags with the washing instructions, encouraging people to not follow the washing instructions and instead, wash all their laundry together with Shout Color Catcher. 

The TAG ADS educated our consumers inviting them to change their behavior, while showing them the benefits of washing with Shout Color Catcher. We partnered with a T-shirt manufacturer, and roll out T-shirts with the Tag Ads among all their different locations.

Advertising Agency:Ogilvy & Mather, Chicago, USA
Chief Creative Officer & CoChairman:Tham Khai Meng
Chief Creative Officer:Joe Sciarrotta
Global Executive Creative Director:Chris Gotz
Global Group Creative Director:Renata Florio
Creative Director:Luis Ramirez, Nicolas Mejia
Associate Creative Director:Gonzalo Palavecino
Designer:Connor Fleming
Executive Group Director:Pete Lewis
Account Executive:Erica Lachat, Katherine Fleiss
Executive Content Producer:Kim DeNapoli
Production Associate:Robert Freeman Smith
Line Producer:Andrea Raby
Assistant Account Executive:Katie Shutt, Casey O'Connell
Account Supervisor:Hanna Lee
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