Scania: The Challenge of Time

September 22, 2016Filed under Film and Automotive

Scania has taken on the toughest challenge of them all – the race against time. A challenge that involved 14 trucks having to keep track of every second. Literally. At a deserted airfield in the middle of nowhere, Scania set out to create a gigantic clock made out of trucks – one that would run for 24 hours straight.

Advertising Agency:TBWA, Stockholm, Sweden
Executive Creative Directors:Kalle Widgren, Kalle Widgren
Executive Client Director:Robert Schelin
Creatives:Alexander Fredlund, André Persson, Lina Franzon, Stephanie Moradi
Producer:Anna Bergstrom
Account Manager:Annika Molnar
Planner:Hakan Engler
Graphic Designer:Christian Styffe
Additional Credits:B-Reel
Director:Patrik Gyllström
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