Pedigree: Mothers

September 01, 2016Filed under Film and House, Garden, Pets
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In Thailand, it is a norm for Thai dog owners, especially for women, to perceive their pet dogs as their own children. 

To communicate based on their ‘Feed the good’ campaign, Pedigree worked on this insight to show how dogs and owners bringing the good in each other in their latest commercial ‘Mothers’, which was launched on Thailand’s Mother’s day along with another Mother’s Day commercial. 

Something another pet food brand has never done before. The film tells the story as a typical Mother's day commercial. As it shows how various mothers dedicate and devote themselves to take care of their children in many ways. 

The story later reveals that the 'children' are not human but are actually their pet dogs, portraying the insights of how Thai dog owners love their dogs unconditionally just like their own children like they are mothers to them. And in return, their ‘children’ give unconditional love back to their ‘mothers’

Advertising Agency:BBDO, Bangkok, Thailand
Chief Creative Officer:Suthisak Sucharittanonta
Executive Creative Director:Anuwat Nitipanont
Creative Director:Park Wannasiri
Art Director:Panupak Siripakdee
Copywriter:Thiti Boonkerd
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