Napapijri: There is Always a Journey

September 17, 2016Filed under Outdoor, Film, Print, Online and Fashion, Clothing, Footwear
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We helped Napapijri define their new global positioning and build a strong F/W campaign to launch it. By bringing together the themes of exploration and discovery that were part of the brand DNA in the past and its new urban dimension, we created a unique visual and philosophical journey through the city to remind our target that your everyday can be an amazing adventure. “There is Always A Journey” is an integrated brand story told in partnership with five international Instagram-stars as brand ambassadors, and built through print, social contents, and a 60” film anthem. 

Advertising Agency:Dude, Milan, Italy
Creative Directors:Livio Basoli, Lorenzo Picchiotti
Art Director:Luca Riva
Copywriter:Nicolò Carrassi
Photographer:Carioca
Account:Giulia Borina
Executive Producer:Iván Merlo
Producer:Patrizia Gatto, Valentina Mentasti
Film Director:Lorenzo Del Bianco
DoP:Luca Costantini
Film Editor:Seba Morando
Sound Design:Matteo Milani
Color:Giorgia Meacci
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