Today's entertainment-orientated society has really take its toll on our brain. It has become increasingly obvious that our intelligence is slowly going down the drain. The digital era we live in, our easy access to the internet, the proliferation of intellectually poor content directly accessible on our smartphones, tablets and computers: these are all to blame for our brain’s worsening condition. Unfortunately, cerebral malnutrition is nothing to be joked about. It is a grave condition, full of consequences.
This alarming observation is what INfluencia based itself upon to come up, with the complicity of Gloryparis, with a shocking campaign, aiming to make people realize what’s actually happening to their brain. As disturbing as disconcerting, the images of this preventive campaign represent the portraits of literally thick headed people. Using all these cranial love handles and inelegant physiques, INfluencia boldly invites us to prefer a more refined brain food.
Creative Directors:Hugues Pinguet, Arnaud Le Bacquer
Art Director:Leslie Guilmin
Copywriters:Pierre Griffon, Lucas Perissel
Photographer:Jean Marie Cras
Editing:La Souris Sur Le Gateau