Heineken: The Speech

September 14, 2016Filed under Film, PR, Online and Alcoholic Drinks

Publicis Italy has unveiled The Speech, the new Heineken® campaign for UEFA Champions League. The film, directed by award-winning Guy Ritchie, sees Mourinho deliver a passionate and motivational speech addressed to fans across the globe. He challenges them to prepare for match night, no matter where they are in the world and no matter what time zone they are in. And, most of all, no excuses. Because when it’s Champions time, you need to prepare to watch it with your friends. And, of course, with a cold Heineken.

Advertising Agency:Publicis, Milan, Italy
Global Chief Creative Officer Publicis WW:Bruno Bertelli
Executive Creative Director Publicis Italy:Cristiana Boccassini
Executive Creative Directors Publicis Milan:Luca Cinquepalmi, Marco Venturelli
Copywriter:Giovanna Favoroso
Art Director:Alice Teruzzi
Head Of Tv:Silvia Cattaneo
Worldwide Account Director:David Pagnoni
Account Manager:Fabiola Miccone
Production Company:Independent, Reset
Director:Guy Ritchie
Executive Producers:Dave Morrison, Jani Guest
Producer:Adam Saward
Production Manager:Lara Baldwin
DoP:John Lynch
Edit Company:Stitch Editing
Editor:Leo King
Post Production:Mpc London
Visual EFX Supervisor:Rod Norman
Cg Supervisor:Carsten Keller
Sound Design:Raja Sehgal
Audio Post Production:Grand Central Recording Studio London
Soundtrack “Mind Heist:Zack Hemsey
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