DGT Spain: The Iconic Bikes

September 20, 2016Filed under Promo, Direct Marketing and Public Interest, NGO

Some of the most iconic cars in history converted into a more efFicient way of transportation.

DGT (Spanish Traffic Department) and the Spanish Government needed to raise awareness that another way of getting around the city is possible, and there are always alternatives to cars.

To change people's perception, we decided to turn some of the most iconic cars in cinema history into actual bicycles. Because you don´t need to be in a movie to change the world.

These special built bikes were launched to the public on many channels, including print, outdoor, cinema posters, and digital. Furthermore, they were displayed in different parts of the city, becoming an object of desire for hundreds of consumers.

Advertising Agency:Ogilvy & Mather, Madrid, Spain
General Creative Director:Paulo Areas
Art Directors:Diego Lauton, Javier Martinez
Copywriter:Emilio Holguin
Photographer:Jesus Alonso
Production:Pedro Pozo
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