AP Thailand: The Unusual Football Field Project

September 29, 2016Filed under Outdoor, PR and House, Garden, Pets
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World’s first football field that challenges the conventional rectangular field by introducing the “Unusual Football Field” concept. The Unusual Football Field is an unorthodox football field that redefines the boundaries of the traditional rectangular field. 

This project is the brainchild of AP THAILAND, a highly renowned real estate developer, in collaboration with CJ WORX, a digital agency firm in Thailand. The concept originated from an idea called “Think Space,” with the goal to transform a small and irregularly-shaped field into a practical football field that still allows fair play between teams. 

The idea questions the limits of space in order to illustrate our brand’s belief that “Space can change one’s life.” The Unusual Football Field was developed in Khlong Toei community, a highly populated area in Bangkok which is believed to have no usable space left. However, in reality, there are numerous asymmetrical spaces scattered across this district. AP THAILAND decided to design a field for playing football, which is the most favorable sport in Thailand, in order to promote relationships among the people in the community. 

This unusual football field has proven that designing outside boundaries can help foster creativity used to develop these useful spaces. We hope that other communities will adapt this idea to change their own irregular space into an area for organizing various activities, under the concept that “Any abnormal space can achieve the highest benefit.”

Advertising Agency:CJ WORX, Bangkok, Thailand
Executive Creative Director:Saharath Sawadatikom
Creative Director:Thanasorn Janekankit
Art Director:Nittaya Chananukul, Saharath Sawadatikom
Copywriter:Rattasak Mututanondh, Thanasorn Janekankit
Project Manager:Nutcha Mauthorn
Production House:Meour
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