Everybody loves a handyman.
Labor Day in the Philippines is a public holiday that happens every 1st of May. It celebrates the Filipino worker, a large part of which are the male blue-collar workers and skilled workers. These men are said to have strong sex appeal to women – all because of their handy skills. We visualized this by using Ace Hardware tools to show the love and attraction for their hard work.
Worldwide Chief Creative Officer & CoChairman:Tham Khai Meng
Creative Director:Donna Dimayuga, Lito Gemora
Senior Art Director:Paulo Villones
Project Manager:MJ Ramos
Executive Creative Director:Richmond Walker
Account Director:Edmund Wong
Account Manager:Trish Cosico