AAA: Dogs in convertibles

September 17, 2016Filed under Film and Banking, Financial Services

AAA is known for providing the best emergency roadside service. But what most people don’t know is they also offer auto insurance. Insurance from the people you trust to rescue you at the roadside. So, when you drive AAA-insured, you drive happy.

And who gets the most enjoyment out of driving in cars? Dogs.

To launch AAA’s ‘Insurance Month’, we created a Facebook campaign called ‘Dogs In Convertibles’. The films show dogs sitting in the backs of convertibles- cheeks wobbling, hair blowing, slobber slobbering. They’re in a state of complete bliss. The kind of feeling you get when you drive with AAA Insurance.

Advertising Agency:Muh-Tay-Zik | Hof-Fer, San Francisco, USA
Executive Creative Director:John Matejczyk
Art Director:Jeremy Diessner
Copywriter:Adam Arber
Photographer:Chris Wilson
Producer:Megan Ubovich
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