Ubisoft / South Park: The Fractured But Whole - Nosulus Rift Experience

August 21, 2016Filed under Online and Recreation, Leisure, Sports
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Buzzman and Productman* are launching an innovative technology: The Nosulus Rift, an olfactory virtual reality mask. An even more immersive and entertaining experience completing the existing technologies focusing on other senses. 

Through a light mask design, the Nosulus Rift allows a new sensory experience in virtual reality: the smell. Its technology was thought, created and tested by Productman, which worked on the project with a very thorough and experienced team: industrial designers, hardware and software engineers, noses and chemists. 

The first use for the Nosulus Rift was conceived for the launch of the new Ubisoft game which will be released next December: South ParkTM: The Fractured But WholeTM. Its hero has a very particular and smelly superpower: his fart’ smell, that allows him to travel in time, fight his enemies etc. 

With the mask, the player is experiencing subtle smells... allowing him then to truly incarnate the hero and live an original experience. From August 17th to August 21st, the Nosulus Rift will be first tested at one of the largest gaming events in the world: Gamescom in Cologne, Germany. 

In the upcoming weeks, the mask will be presented exclusively alongside the new South ParkTM: The Fractured But WholeTM game demo in a selection of major gaming events across US and Europe until the game’s official release on December 6th, 2016. 

Deployed from August 12th, the campaign, created by Buzzman, is composed of a web movie and of 3 interviews broadcasted on nosulusrift.com. These interviews show the producer of the game, the nose and the designer narrating the backstory of the mask’s making. 

«More than just showing a new way to live the experience, The Nosulus Rift opens the way to a large field of new opportunities in terms of virtual reality and entertainment in sectors like TV, cinema and even retail» François Phan, Head of Operations at Productman. How fart will you play?

Advertising Agency:Buzzman, Paris, France
Executive Creative Director:Georges Mohammed-Cherif
President:Georges Mohammed-Cherif
Creative Director:Georges Mohammed-Cherif
Creative Directors:Louis Audard, Tristan Daltroff
Art Director:Louis Audard
Copywriter:Tristan Daltroff
Vice President:Thomas Granger
Associate Director:Julien Levilain
Assistant Artistic Director:Jennyfer Arduin
Account Manager:Thomas Crouze
Senior Strategic Planner:Clément Scherrer
Head Of Digital:François Phan
Innovation:François Phan
Digital Producer:Samir Semaoune
Assistant Digital Producer:Soufiane Lahlou
Head Of Tv Production:Vanessa Barbel
Tv Producer:Benoit Crouet
Head Of Social Media:Julien Scaglione
Responsable Social Media:Loris Bernardini
Head Of Communication:Amélie Juillet
Pr:Amélie Juillet
Communication:Clara Bascoul-Gauthier
Pr Manager:Clara Bascoul-Gauthier
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