Sofía: Goal shout Sofía

August 28, 2016Filed under Media and Food

Over the years, the bolivian football team dropped from place 24 to 109 in the Fifa ranking. It was also the team that made fewer goals in this period. That’s why nowdays there’s an entire generation that doesn’t believe in bolivian football. In Bolivia, Fridosa is the number one burger of the country and Sofía is number one in the chicken industry, but each year Sofía gains more Burger consumers and today is number two in the market. How to make the number one burger consumer to buy number two? Goal Shout Sofía.

Advertising Agency:Athos, Santa Cruz, Bolivia
Creative Directors:Pablo Leiva, Fernando Fernandes, Matias Ibaceta
Art Directors:Javier Sameja, Mauricio Sanjines, ANGIE TORRICO, ROGER MORALES, ENZO MAXIMILIANO, Jorge Rodriguez
Copywriter:Josue Nuñez
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