Three subjects show moments of everyday life during which animals are too often forgotten and set aside. The campaign shows a new way of approaching abandonment. When the family grows, during a move or when a death occurs, abandonment is not always deliberate. Thus animals are not always part of the projects. Fortunately, the Geneva SPCA welcome them and give them another chance.
Creative Director:Gabriel Mauron
Art Director:Simeon Brandner, Pierre-Olivier Gardello
Account Manager:Pauline Charuel
Photographer and Production:Carioca