Geneva SPCA Animal Rights Adoption: Rupture

July 30, 2016Filed under Outdoor, Print and Public Interest, NGO

Three subjects show moments of everyday life during which animals are too often forgotten and set aside. The campaign shows a new way of approaching abandonment. When the family grows, during a move or when a death occurs, abandonment is not always deliberate. Thus animals are not always part of the projects. Fortunately, the Geneva SPCA welcome them and give them another chance.

Advertising Agency:Havas Worldwide, Geneva, Switzerland
Creative Director:Gabriel Mauron
Copywriter:Thibaud Genevois
Art Director:Simeon Brandner, Pierre-Olivier Gardello
Account Manager:Pauline Charuel
Photographer and Production:Carioca
Photolithography:Scan Graphic
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