Geneva SPCA Animal Rights Adoption: Rupture

July 30, 2016Filed under Outdoor, Print and Public Interest, NGO
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Three subjects show moments of everyday life during which animals are too often forgotten and set aside. The campaign shows a new way of approaching abandonment. When the family grows, during a move or when a death occurs, abandonment is not always deliberate. Thus animals are not always part of the projects. Fortunately, the Geneva SPCA welcome them and give them another chance.

Advertising Agency:Havas Worldwide, Geneva, Switzerland
Creative Director:Gabriel Mauron
Copywriter:Thibaud Genevois
Art Director:Simeon Brandner, Pierre-Olivier Gardello
Account Manager:Pauline Charuel
Photographer and Production:Carioca
Photolithography:Scan Graphic
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