3M Post-it Super Sticky Notes: Sticky Love

July 01, 2016Filed under Online, Office Equipment and Other

No bond is stronger, long lasting than motherly love. And no Post-it notes are stronger than the SuperSticky ones. We’ve agreed with Laura, as she discovered to be pregnant, to create a video diary that she could show to her baby once grown up. To help her doing this we provided her the full range of SuperSticky notes, that she’s used, month after month, to tell what was going on, reaching more than 1 million views and counting

Advertising Agency:A-Tono, Milan, Italy
Creative Director:Sergio Muller
Art Director:Giulia Mandalà, Stefano Gianuario
Copywriter:Roberto Ottolino
Director:Gianluca Calu Montesano
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