Volkswagen: Social Test Drive

June 12, 2016Filed under Media and Automotive

Everyday people test drive pick-ups. But most of the time, these test drives take place in the city. We wanted to give potential customers a better idea of the Amarok's capabilities, and at the same time do some good for the world. So we used the Amarok’s off-road abilities and carrying capacity to bridge the gap between Volkswagen dealers and communities in need - turning everyday test drives into test drives that matter.


Advertising Agency:Ogilvy & Mather, Cape Town, South Africa
Chief Creative Officers:Pete Case, Chris Gotz
Executive Creative Director:Tseliso Rangaka
Executive Creative:Nicholas Wittenberg
Digital Portfolio:Nicholas Wittenberg
Creative Directors:Jacques Massardo, Prabashan Gopalakrishnan Panther
Creative Group Head:Justin Enderstein, Dean Paradise
Copywriter:Dean Paradise, Kate Desmarais
Art Directors:Emma Paradise, Matthew Pullen, Justin Enderstein
Senior Designers:Nick Mills, Jedd McNeilage
User Experience Specialist:Britta Graewe
Project Manager:Robyn De Beer
FrontEnd Developers:Michael Hanslo, Fanus du Toit
Group Business Director:Vicki Hey
Group Account Directors:Robin Hook, Stuart Randall
Account Director:Jess Webb
Account Manager:Nazneen Ahmed
Strategists:Lisa McDowell, Mike Wills, Awie Erasmus
Production Company:Motion City Films
Director:Kim Hinrichs, Helen Raine
Executive Producer:Jason Plumbly
Sound:TheWorkRoom Recording Studios
Composition:Sign Post Sound
Post Production:Deliverance Post Production
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