We created a transmedia campaign where non-traditional actions converged: street marketing, social media, BTL, to invite all the fans to be part of The Final Challenge. Through specially developed software we integrated the participants with the movie content and the characters, turning them into the heroes of the story.
The main goal: to win free movie tickets for 10 years. With these actions, the participants went from the streets to the digital world and then to a mall event on the premiere day, for the grand finale, where one fan was the great winner of The Final Challenge.
Creative Director:Miguel Angel Arciniega, Arturo Diaz, Miguel Suarez, Alejandro Barro
Art Director:Lluvia Cardenas
Associate Creative Director:Eddi Drammeh