Swedish Tourist Association: The Swedish Number

June 23, 2016Filed under Media and Transport, Tourism

To create The Swedish Number, the Swedish Tourist Association partnered with a leading provider of contact solutions, to create one of the largest switchboards in the world that supports incoming phone calls 24 hours a day, 7 days a week. Their cloud-based contact center is used to register ambassadors and connect all calls. The switchboard is designed to randomly choose one of the Swede ambassadors for each call.


Advertising Agency:Ingo Stockholm, Sweden
Creative Director:Bjorn Stahl
Account Director:Joachim Ewert, Seagren Doran
Copywriter:Magnus Ivansson
Art Director:Gustav Westman
Planner:Julia Blomquist
Chairman Global Creative Council:Per Pedersen
SVP Talent:Michelle Overall
Licensing & Casting:Michelle Overall
Senior Account Executive:Ashley Pultz
Account Executive:Leigh Harmon
Pr:Cohn & Wolfe Stockholm
Film Production:Inhouse, Helifilm and Björne Larsson
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