Samsung: The worst Instagram account

June 14, 2016Filed under Online and Electronics, Technology

Fisherman Rúnar Jónsson’s Instagram amounted to a collage of dark squares. He soon became famous for having the worst account on Instagram. Samsung and Cheil Worldwide equipped him with a Samsung Galaxy S7 and, thanks to the transformative effect of the phone’s camera on low lighting, Rúnar can now show the world exactly what he sees.


Advertising Agency:Cheil Worldwide, Amsterdam, Netherlands
Art Director:Ton Van Jole
Copywriter:Annemiek Den Uil
Strategy:Ernst-Jan Koomans
Account Directors:Judith Langeslag, Mariska Kloezen
Production Company:WeFilm
Director:Jan Boon
Producer:Floor Schroeijers
Camera:Thomas Buelens
Grading:Tim van Paasen, The Compound
Online:Daniel Falkenhagen Corte Real, The Compound
Editor:Kees van Dijkhuizen
Sound Studio:Post Office
Sound Design & Mix:Marcel Bultman
press ‹ on your keyboard
press › on your keyboard