Roshni: Kites of Hope

June 06, 2016Filed under Media and Public Interest, NGO

Over 3000 children go missing in Karachi every year. To find these missing children we transformed kites, a popular cultural icon of Pakistan, into a new medium for our message. These Kites of Hope, with the missing children’s details printed on them, were distributed in Karachi on the day of Basanth - a traditional spring festival where kites are flown in the thousands.


Advertising Agency:Y&R, Singapore
Advertising Agency:Spectrum Y&R, Pakistan
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