Passop: American, Deutsche, Francaise, South African, English

June 25, 2016Filed under Print and Public Interest, NGO

The rise of terrorism has created a public sentiment in the United Kingdom that is strongly Islamophobic. Many Brits see Muslim people as foreign and threatening, even those who are, in fact, British citizens. Social media has amplified the vitriol so that the most divisive voices are the loudest. Muslims worldwide have been painted as extremists and terrorists, no matter their actual beliefs.People Against Suffering Oppression and Poverty (PASSOP), a non-profit that advocates for equality, justice, and human rights for all people, decided to change this situation. They wanted to confront people’s prejudices and remind the world that being a Muslim does not make someone a terrorist.

Advertising Agency:Native VML, Cape Town, South Africa
Executive Creative Director:Ryan Mcmanus
Creative Director:Adam Whitehouse
Photographer:Justin Polkey
Producer:Chantel Green
Stylist:Crystal Birch
Art Director:Ernst Lass
Global Chief Creative Officer:Debbi Vandeven
Chief Creative Officer:Jason Xenopoulos
The Institute Editor:Duvan Durand
Group Account Director:Elizabeth Graham
Project Manager:Lara Matthews
Motion Graphics:Frank van der Elst
Camera Man:Warrick Mcleod
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