To bring the driver ‘s attention to the risk he takes every time he grabs his phone to text when he's behind the wheel, we developed an activation that interferes through the radio programming in a unexpected way.
Advertising Agency:WE, São Paulo, Brazil
Chief Creative Officer:Guy Costa
Creative Director:Guy Costa, João Paulo Magalhaes, Ricardo Sarno
Art Director:Cristiano Rodrigues
Copywriter:João Paulo Magalhaes
Production Company:Lógico!
Direction:Milton Miné
Chief Creative Officer:Guy Costa
Creative Director:Guy Costa, João Paulo Magalhaes, Ricardo Sarno
Art Director:Cristiano Rodrigues
Copywriter:João Paulo Magalhaes
Production Company:Lógico!
Direction:Milton Miné
