Maruti Suzuki: NO PO PO

June 15, 2016Filed under Direct Marketing, Design and Public Interest, NGO

No Po Po is an unconventional no-honking program that rewards drivers for not honking, instead of penalising them! Using a smart device and an app, you can keep a check on your honking usage and patterns.

The idea is simple – the lesser you honk, the more rewards you earn.

Advertising Agency:Dentsu Webchutney, New Delhi, India
Chief Creative Technologist:Gurbaksh Singh
Group Head Copy:Nitin Jain
Copywriter:Akshay Anand
Designers:Mehak Mahajan, Abdullah Khan
Video Production:Akshay Raheja
Developers:Mandeep Singh, Hemant Kumar
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