International Olympic Committee: Together

June 09, 2016Filed under Film and Public Interest, NGO
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Meant to inspire, evoke emotion, and engage people around the world, global marketing agency VML created a public service announcement campaign for the International Olympic Committee that introduces the theme, “Together We Can Change the World.” VML enlisted Questlove as executive producer to create the soundtrack for the PSA by re-recording the song, “The Fire,” originally by Questlove and The Roots, with top recording artists from across the world, including: Yuna, Asia; Lenny Kravitz, Americas; NNeka, Africa; and Corinne Bailey Rae, Europe. The voiceover for the PSAs, recorded in English, Spanish, French, and Portuguese, features cultural icons including: Uma Thurman, Juliette Binoche, Paz Vega, and Tais Araujo.

Advertising Agency:Vml, New York, USA
Global Chief Creative Officer:Debbi Vandeven
Executive Creative Director:Mike Wente, John Godsey
Group Creative Director:Stephen Martin
Copywriter:Matthew Dickman
Executive Producer:Tyler Smith
Senior Producer:Erik Iversen
Group Planning Director:Tomas Gonsorcik
Managing Director:Elizabeth Rowny
Team IOC:Elizabeth Rowny
Client Engagement Supervisor:Chris Gossens
Client Engagement Coordinator:Charlotte Ford
Director:Max Malkin, Prettybird
Line Producer:Justine Madero, Prettybird
Editor:Austyn Daines, Rock Paper Scissors
Creative Director & Executive Producer:Diederik Van Middelkoop, Massive Music
Colorist:Tom Poole, Company 3
Senior Director:Daniela Negreda
Marketing:Daniela Negreda
Head Of Marketing:Melinda May
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