Gaucher: Dragon, Volcano, Wasp

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Type 1 Gaucher Disease is a Lysosomal Storage Disease characterised by musculoskeletal problems and bone abnormalities. We wanted to give patients a chance to take part in a study that focuses purely on bone pathology. Likened to a ‘heart attack in the bones’, the pain of Gaucher disease is unique. These executions use different techniques to show our patients’ distinctive pain in memorable yet empathetic ways. These concepts also nod to the study’s primary aim of investigating bone pathology in these patients. uses a ‘bone china’ execution to illustrate the fragility of sufferers’ bones, and show the pain they experience within a detailed design.

All UK licensed medicine communications must abide by the Code of Practice. No claims can be made that are unsubstantiated by references, no hanging comparisons are allowed and no use of the definitive article.

Advertising Agency:Langland, Windsor, United Kingdom
Executive Creative Director:Andrew Spurgeon, Brendan Haley, Taylor James
Creative Group Head:Dennis Field
Senior Copywriter:Vickie McGee
Senior Designer:Lee Walsh
Group Account Director:Kate Jones
Account Manager:Fiona Berry
Account Executive:Hamish Clark
Senior Producer:Claire Martin
Business Development Director:Andrew Hall, Taylor James
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