Ford introduces a new poster design that will change your perception of automotive technologies: The Adaptive Poster. Ford has distinguished itself with its technologies that make life easier. This time, Ford opted for an unconventional way to introduce its Adaptive Headlight System.
Created by Ogilvy & Mather Istanbul, with an optical illusion the Adaptive Poster allows people to experience its Adaptive Front Lighting System that react to steering input at the roundabouts. As the viewers move around the poster, the headlights move and follow their perspective of the road. The multi-layered Adaptive Poster series was built with a special illusion technique. It was launched in various locations and numerous authorised Ford dealers.
Creative Director:Selim Unlusoy
Art Director:Burcu Günister
Account team:Melissa Dizer Berge, Ali Serhat Ünal, Burcu Özyurt, Aydan Kibar
Agency Producer:Fulya Akay
Producers:Hazer Baycan, Zafer Özkan, Kala Film
Director Of Photograpy:Cüneyt Denizer
Print Supervisor:Yusuf Turhan