ESPN Sport Channel: Shoemaker, Watchmaker, Keymaker

June 08, 2016Filed under Outdoor, Print and Media, Publications

Shoemakers, locksmiths and watchmakers in Brazil are widely seen as professionals who are often idle. They sit in their small shops and wait for customers, with nothing to do. And since their services are not really sought-for very often, they have lots of time in their hands. In this context, a TV with ESPN is a real blessing, what with ESPN’s 24/7 sports programming. Specially for soccer fanatics, i.e. 99% of Brazilians.

Advertising Agency:Africa, São Paulo, Brazil
CCO:Sergio Gordilho
Executive Creative Director:Rafael Pitanguy
Creative Director:Sergio Gordilho, Pedro Bullos, Bernardo Romero, Rafael Pitanguy
Associate Creative Director:Juliana Uchôa
Art Director:Caio Soares, Gabriel Barrea, Pedro Martoli
Copywriter:Marcelo Saravá
Photographer:Getty Images
Illustrator:Big Studios
Print Producers:Edson Harada, Carla Lustosa
Art Buyers:Isabela Ximenes, Carmen Castillo
Client Services Team:Márcio Santoro, Juliana Araujo, Lucas Fajardo, Rosi Ferreira
Media Team:Luiz Fernando Vieira, Rodrigo Rodrigues, Camila de Quina Santos, Bianca Navega
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