Detran/RN: Notification

June 24, 2016Filed under Print and Public Interest, NGO
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To establish education in traffic is still a big challenge to defeat, as cell phone use while driving still leads the cause of accidents in traffic. Searching for the drivers' acknowledgement, we developed an ad for DETRAN/RN's client, after all, social media can wait. Your life, not.

Advertising Agency:Executiva Propaganda, Natal, Brazil
Art Director:Cortez Pereira
Copywriter:Maruza Araújo
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