Striking Lessons is born within this context as a project designed to meet the drivers of the future – even before they become drivers. A different and memorable first driving lesson, with the support of car crash survivors Sara, Pedro, João and Bruno, that exposes the youngsters to the real, many times fatal and most times avoidable effects of dangerous driving.
Creative Director:Luciana Cani
Art Director:Steve Colmar
Copywriters:Diogo Figueira, Leonardo Gonçalves, José Gouveia