Brisa: Impact class

June 28, 2016Filed under Online and Public Interest, NGO

Striking Lessons is born within this context as a project designed to meet the drivers of the future – even before they become drivers. A different and memorable first driving lesson, with the support of car crash survivors Sara, Pedro, João and Bruno, that exposes the youngsters to the real, many times fatal and most times avoidable effects of dangerous driving.


Advertising Agency:Leo Burnett, Lisbon, Portugal
Creative Director:Luciana Cani
Art Director:Steve Colmar
Copywriters:Diogo Figueira, Leonardo Gonçalves, José Gouveia
Director:Pedro Varela
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