Bigalcohol.Exposed: #OutbidChang

June 17, 2016Filed under PR, Online and Public Interest, NGO

With this initiative, we follow Sean and Sean, father and son, and local barbershop owners in Liverpool, who are stepping up for children and challenge the global beer brand Chang Beer for the sponsor spot on the Everton FC shirts. Yes, it’s a crazy optimistic endeavor, a true David vs. Goliath adventure. They will need at least 23 million dollars to #OutbidChang and the only thing they have is an Indigogo crowd funding site. 

Indiegogo: When sports heroes are billboards for alcohol brands, our children start using alcohol earlier, drink more and die younger. The facts are clear, but no one cares - until now! Round & Round, a new agency in Stockholm, Sweden created #OutbidChang - Global beer brand vs Local barbershop.

Advertising Agency:Round & Round, Stockholm, Sweden
Creative Director:Andreas Ullenius, Hanna Bjork
Art Director:Fredrik Josefsson, Johanna Johansson
Copywriter:Erik Strom
Photographer:Anders, Helgesson, Thelma & Louise
Pr:Henrik Hallberg, Jessica W Svensson
Additional Credits:Marie Hoglin, Colony
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