Beck's: CapCam

June 12, 2016Filed under Direct Marketing, Design and Alcoholic Drinks

The basic idea is to provide an all-round view of those typical Beck's moments shared with close friends. Unfortunately, attempts to capture these moments on mobile phone videos just cannot compare. The Beck's CapCam offers a much wider perspective and enables the user to film and view videos in 360° format before sharing them through the social media.


Advertising Agency:BBDO, Düsseldorf, Germany
Chief Creative Officers:Wolfgang Schneider, Darren Richardson
Executive Creative Director:Darren Richardson
Creative Directors:Anno Thenenbach, Jörg Tavidde
Senior Art Director:Tobias von Aesch
Copywriter:Ramón Scheffer
Art Director:Christian Sander
Accounts:Holger Bengel, Pascal Vrinssen, Steffen Ott
Director:Bernhard Burg
Print Production:Bernhard Burg
Chief Production Officer:Steffen Gentis
Production Company:CraftWork
Producer:Steffen Gentis, Kai Thorarensen, Kevin Krefta, Michael Koch, Sarah Asic
Sound:Nhb Studios
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