Ajinomoto: Boss, Engineer, Rocker, Stylist

June 02, 2016Filed under Film and Food
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After a successful launch in the US, where Ajinomoto is positioned as the leader for the frozen food sector in the supermarkets, Ajinomoto aims to conquer the European market by choosing France as its main gateway. The Japanese market leaders’ambition is to take a significant share of the French market and to open up to different culinary cultures. The brand has decided to go off the beaten path unlike its competitors within the Japanese culinary industry, by bringing the unique flavour of traditional Japanese dishes to the French audience, rather than focusing solely on sushi and sashimi.

After a successful launch in the US, where Ajinomoto is positioned as the leader for the frozen food sector in the supermarkets, Ajinomoto aims to conquer the European market by choosing France as its main gateway. The Japanese market leaders’ambition is to take a significant share of the French market and to open up to different culinary cultures. The brand has decided to go off the beaten path unlike its competitors within the Japanese culinary industry, by bringing the unique flavour of traditional Japanese dishes to the French audience, rather than focusing solely on sushi and sashimi.

Advertising Agency:M&C Saatchi GAD, Paris, France
Creative Directors:Robin De Lestrade, Jorge Carreno
Tv Producer:Virginie Maionchi
Film Director:Hervé Plumet
Production:Ursus
Producer:Eric Buisson
Head Of Production:Matthieu Dubail
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