3Corações Extra Strong Coffee: Stay-Awake Time Stories

June 10, 2016Filed under Direct Marketing, Design and Non-alcoholic Drinks

Almost everyone, since they were children, has listened to “bed-time stories”. And to show that 3Corações Extra Strong Coffee can keep anyone awake, it was created a book full of “Awake-Time Stories”. A horror book, with 16 original, macabre stories, printed on detachable coffee filters, which, when boiling water is added, dissolves the stories into a serving of extra strong coffee.

Advertising Agency:MullenLowe, Sao Paulo, Brazil
Creative Director:José Borghi
Art Director:Victor Toyofuku
Copywriter:Gilmar Pinna
Photographer:Denis Sitta
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