Volvo XC90: Volvo Pedestrian and Cyclist Detection

May 19, 2016Filed under Outdoor, Print and Automotive

Volvo is recognized not just for the design and power of its cars, but, mainly, for its concern with car safety, which is not limited just to Volvo drivers and passengers. The company’s top of the line model, the XC90, has a safety system that detects pedestrians and cyclists, alerting the driver and braking the car to avoid collisions, keeping those inside and outside of the car safe. We put posters in Volvo dealerships to promote the car and its incredible new feature.

Advertising Agency:Grey, Sao Paulo, Brazil
Chief Creative Officer:Rodrigo Jatene
Executive Creative Director:Adriano Matos
Art Directors:Felipe Petroni. Victor Bustani, Leone Damiao
Copywriters:Daniel Xavier, Saulo Filho
Production Team:Robinson Silva
Chief Executive Officer:Sérgio Prandini
Chief Operating Officer:Marcia Esteves
Account team:Caroline Conrado
Media Team:Felipe Santos, Barbara Fontes
Production:Estúdio Icarus CI
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